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concentrated strength across the company main wireless terminal, the whole company full service radio, the company is now the main strategy is the development of mobile terminal. In August 5th, carry Cheng, where to go and with the process of three big OTA online travel company accepted the twentyfirst Century economic report a reporter to interview, said mobile terminal will be the company\'s current and future development of the center of gravity. with Ctrip shares with Cheng net and road ox, OTA price war smoke just dissipate, but a new round of battle for mobile end and fight. Ctrip billions of dollars through the 1 yuan tickets, take special offer supermarket tonight, so as to guide the user to mobile client; where to go to net in June following the distribution of 200000000 red packets to the iPhone user, from the beginning of July 7th, once again to all users with App randomly distributed 30 yuan Hotel red, far red has sent about 30000000, amount more than 1000000000 yuan; as the bright younger generation, the heavy hand with Cheng net less than 5 months time, in the country to host over 1000 1 yuan tickets activities, invested a total of 350000000 yuan of; recently, asinine mom also joined the war, launched 1 yuan tickets. The bombing of the marketing each big OTA are pointing to the mobile terminal, such as Ctrip, with Cheng net 1 yuan tickets product only through the mobile terminal to buy. Ctrip CEO regression after put forward the concept of the thumb cement, officially confirmed the direction of movement; where last year established wireless career department, company resource to tilt to the mobile Internet, the CEO has the judgment, the Online Travel Corporation of all future, will be a wireless company; with Cheng net in the completion of several rounds of financing the same after adjusting the organizational structure, established wireless career department. regardless of the strategy or tactics, OTA have taken a substantial step forward. Mobile Internet development has been relatively mature, pay treasure to pay, Micro message appears to solve the payment of the most crucial link, to reach the user third party application market channels. When the two giants began to attack the mobile phone screen, all trade will follow, because each user to accept a maximum download two similar App. OTA is a race against time. at the price of inputs to the Ctrip in 2014 two Quarterly Bulletin revealed that the mobile client cumulative downloads a quantity to break through 200000000, growth of 67% annulus, at the end of 2013, only 100000000, and currently has 100000000 active users. Where Quarterly Bulletin of this year released data show that the cumulative App to download a quantity to break through 200000000, more than 100000000 of active users. With the process of network after half of the force, the mobile terminal users have accumulated more than 60000000, is expected to exceed 100000000 this year. is currently in the mobile terminal, the hotel business, the amount of Ctrip has accounted for more than the total trading volume of more than 40%, more than 30% ticket, train ticket ratio is up to more than 80%. Where to go to net money newspaper shows, 2014 first quarter wireless income for 106300000 yuan, a yearonyear increase of 415.1%, |
